Target Audience, USP, Settings and Locations

The target audience for our film is Females aged between 13-18. This is because girls usually enjoy watching teen angst more as they can relate to the situations and also get enjoyment out of how the characters in the film react to and deal with the problems the encounter. We thought the age was appropriate because they are the people who are experiencing the problems and situations within the film but in their own life. Many of the features within the film that will attract teenage girls are; Admiring boys, arguments, and that it is seen from a girls perspective with lots of features of a typical girls life.

Our unique selling point is that we are low budget, independent, British production company and so this is reflected in the film by the British social realism, whereas films like Clueless, High School musical and Mean Girls are all set in America on a high budget so can everything look more expensive and the school look setting and props look realistic due to the high budget. The British social realism means that the British Audience can relate to the film more as the situations will be accurate to their life. Also the different social groups in the film will be accurate to what they have experienced more than an American based film.

The main settings in our film will be in school, at the main characters house and in the school car park. Later on in the film a party scene is also included but this will not be included in the opening although we may include party invites to help foreshadow later events. We chose the school setting since the story line is about a new girl joining her new school and the audience are very familiar with this setting. We will film this at our school which includes locations such as lockers which connotes school settings. Also the front of the school which will show it is in a school.