Evaluation Task 3 - What kind of media instituition might distribute your media product.

 

Who would distribute your film?

Film 4 would distribute our film because they often produce and distribute small British independent films. These include films that are low budget. They are part of a bigger cooperation which is Channel 4. This gives us the chance of our film being promoted on TV and a large audience seeing this as Channel 4 are a big corporation.

What else have they done?

There are 2 teen angst films that film 4 have produced, “Crush” and “Very Annie Mary”. These films are similar to ours as they are low budget, British, independent films. Another film that Film 4 helped to produce and distribute is “The Selfish Giant”. This film was very successful and was nominated for many awards. 

What is the USP of your film? The Unique selling point of our film is that it is a British made independent film that follows the stereotypical American style of the teen angst genre. This will be appealing to a British teen audience as it is more realistic and relatable to them than an American teen angst film would be. This means there is a gap in the market for a film like this as teenagers want to be able to relate to the films they watch. 

What marketing methods would they use? How will this target your audience? Marketing methods they would use would include technological convergence by creating pages for the film on social media websites, such as Facebook and twitter. These pages will provide a place for fans of the film to share quotes and other parts of the film onto their own pages. This would spread hype about the film as these peoples friends would see this and then want to watch the film to see what it is all about.

The use of the social media sites will also appeal to the teens as they are recently new to these sites and use them to catch up with their friends regularly; therefore they are well used and will be seen often on them.

We would also use posters and trailers to market our film as well as using synergy by teaming up with the well-known cosmetic brand, along came Betty, to create products that represent our film. These products will include nail polish’s, eye shadow, lipsticks and mascara. We will create different ranges of make-up, personalised for teen’s favourite characters. This will include ‘Amber’s range’ of products which will be called ‘along came Amber’ and will include a bright pink nail polish, pink eye shadows and a pink lipstick to represent Amber’s favourite colour which she often wears so fans can make themselves look like her. We will also release ‘Madison’s range’ of makeup which will be called ‘Along came Maddy’ and will include more neutral colours that are more subtle as this is the look Madison has portrayed through the film. The company will also release a range of shower gels and bath bombs related to the film that represent different parts of it. These products would be good quality yet cheap. We chose this company as the colours they use on their products are pinks and purples, which match the colours we have used in our film to relate to the teen angst genre.

The price of these products is essential as our demographic target audience suggest that they have part-time jobs but will be on very low income due to still being in school. Therefore using this popular brand shows that it is good quality products, however for an affordable price that the young teens will be willing to pay.

Where would you see marketing material? Why? The posters created for our film would be seen in social areas such as shopping centers and cinemas as our target audience are known to visit these places regularly and therefore will see our poster many times. The trailer we created would be the main source of marketing as it would be uploaded to YouTube and then linked to other websites such as Twitter and Facebook which can then be shared again on to personal accounts. This is a form of technological convergence as these websites can be viewed on many platforms like tablets, phones and laptops. These trailers would also be seen on TV and specifically channels which show similar films to ours as it will help increase our target audience.

What sort of info would be on posters and trailers? Why? On the posters and trailers for our film we would want the release date to stand out because this is the most important information as it tells the audience when they can see our film. Other information that we want to be seen would be the rating given by reviews, actors that star, the title of the film and the production company as all of these may influence someone to see our film. 

When would they release your film? Why? The film would be released during the summer holidays around June or July as this is when our teenage audience would have the free time to go and watch our film as they are on break from school and the six weeks gives a large time period to give people the chance to go see it. It’s also when groups of friends would be able to go maximizing the amount of people paying to see it. The genre of our film is teen angst which usually is linked to positive and cheerful and sunny days which we would want replicated throughout our film which would be found in the summer period instead of releasing it around November/December time in the winter. We would release our film in the summer so if it was to be released on DVD it would be scheduled for the Christmas period, meaning more hype and more DVD purchases. We would also benefit from releasing the film after specific film festivals so the film will have awareness and have hype. 

Which Cinemas/festivals would it be shown in? why?

Particular festivals we would show our film at would be both small independent festivals as well as well-known film festivals around the UK. Examples include the UK film festival, the Cambridge film festivals where the film would just be screened and larger film festivals such as the London Independent Festival which is more competitive.

Our small independent film would be screened in CURZON cinemas which show small, unique independent and foreign films which are based around London, which is our demographic location for our target audience.